Online marketing has seen all manner of developments in recent years. Businesses have recognized the need to use SEO, social media marketing, mobile marketing, and email marketing as part of the marketing campaigns. Unfortunately, most business owners tend to overlook the significance of email marketing, which is mainly attributed to the lack of knowledge. Email marketing has proven to be one of the most efficient and cost effective marketing strategies. That said, here are five good reasons to invest in an email marketing campaign.
Email marketing solves all the loopholes and challenges associated with non-targeted marketing. As such, you no longer have to spend lots of money on TV or newspapers ads, where you have no control of who sees them anyway. With email marketing, you get the chance to choose who receives your messages and who doesn’t. Ideally, this is also suitable for the client considering that they only receive what is relevant to them, which improves the conversion rates.
Increased brand awareness
For every email sent to a new customer, you can be sure that more people get to know about your business. For this to happen, you also need to be strategic and objective. As such, you need to do everything in a way that will keep you in the mind of any customer that receives your email. You should be very careful to ensure you have a positive image. This will ensure you turn those leads into sales.
Emails are easy to share
Sending and sharing an email is easy. The only sensitive part of any email marketing is getting the list of emails. As such, once you have an email marketing list, everything becomes easy for you. Once you send the emails to your subscribers, it is also easy for them with share it to their friends. Whenever a recipient forwards one of your emails to a friend, you brand gains.
The other important thing about email marketing is that it provides you with measurable results. With email marketing, you get to look at things like valuable matrices, open rates, and subscriber retention rates among others. These insights are all about customer reaction and preferences. From there you get to provide them what is important to them. Moreover, you can also measure its effectiveness against the sales volumes.
Another benefit that comes with email marketing is the fact that it is effective. With email marketing, you do not have to worry about printing fees, postage fees or even advertising rates. Email marketing is a cost effective online marketing tool. Direct marketing association confirms that out of every $1 spent on email marketing, one stands to get $40.